Seller

Our homes are lifetime investments and they carry with them, strong, personal ties. We know that selling a home ranks among our client’s most important experiences and we strive to approach our task with sensitivity, concern and competence.

I believe that you should know, from the start, the kind of service that you may expect from me from now until the transaction is settled. I pledge to you, my client, professionalism in all aspects of the process with clear communication throughout the process.

We will tour your home together
I need to develop a solid understanding and appreciation of what your home will offer to a prospective buyer. It’s your home; no one knows its features better. So, please know that I will be soliciting your input to develop a superior and effective marketing plan.

Prepare a first class, comprehensive comparative market analysis of your home
I will professionally determine the most likely selling price range for your property, within a reasonable time period, in today’s market. When applicable, I will review potential problem areas and suggest improvements which will enhance the salability of your home.

Review properties that will be in direct competition with you
All homes are unique; I will review how each is similar-and how each is dissimilar- to your home so that I can factually evaluate your market position. My staff will also prepare a computer generated analysis of your home similar to what we market to our corporate relocation clients.

Familiarize you with homes most like yours which have recently sold
People may ask anything for their homes. However, the process for which these homes actually sold are of paramount importance in establishing a realistic range within which your home may be expected to sell. We work closely with banks and mortgage companies to help assist the appraiser in obtaining the highest possible price.

Work with you to develop a listing price designed to attract top price, in the shortest period, with the least inconvenience to you
I will consider direct competition in the market, your own immediate plans and needs, seasonality, buyers, seller markets, and pricing practices in this market.

Provide you a written estimate of seller’s equity
I will identify all of the usual charges and expenses which you can expect to incur during the selling process.

Explain marketing customs, showing procedures and selling practices
There is much for us to review and I want you to be knowledgeable and comfortable during the marketing period. We’ll talk about everything from when the sign is posted, to the appointment procedure, to the MLS tour, to the presentation of a sales contract to you.

Discuss the various financing alternatives available to a typical buyer
There is a myriad of financing options available today. We’ll discuss Adjustable and Fixed rate options, cap rates, balloons, etc. so that you’ll be perfectly knowledgeable when the contract to purchase is presented to you. Furthermore, we can often obtain a higher sales price by strategically helping the buyer with their out-of-pocket expenses.

Assist in finding a home in your new locations
If you are staying in the area, I will help you. If you’re moving away, I will, at your request, have a competent broker contract you from that location.